FROM
THE EDITOR
This week, our intrepid European Editor Dick Selwood is back with coverage of the Embedded Systems Show (ESS) from Birmingham, UK. Cleverly navigating his way in between the bookmakers and dentists, Dick found one of Europe’s liveliest embedded technology events. His latest report has the details.
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Embedded in Birmingham
by Dick Selwood
One of the interesting things about visiting trade shows is looking at the other shows that are co-located in the exhibition complex. For many chip designers, a highlight in their show-going was when the Consumer Electronics Show in Las Vegas shared the conference centre with the adult entertainment industry conference.
This year the immediate neighbours of the UK’s Embedded System Show (ESS) at Birmingham’s National Exhibition Centre were exhibitions for both bookmakers and dentists. And many exhibitors at both these shows, or indeed virtually every other exhibition booked into the NEC this year, could easily have had their development staff visiting ESS. A glance through the door of either showed wide-spread use of embedded electronics. (A glance through the door was all I could face of the dentistry show with its large screen videos of advanced dental procedures.)
Meanwhile, back in hall 10, there was less painful stuff to see at ESS, particularly the tools aimed at reducing the odds of projects failing. (Although that link is also verging on the seriously painful.) [more] |
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