a techfocus media publication :: October 31, 2006 :: volume V, no. 05

FROM THE EDITOR

This week, Embedded Technology Journal is thrilled to welcome Dick Selwood, European Editor, in his debut appearance. Dick will be reporting regularly on the embedded happenings in Europe. For the 1/3 or so of you reading from there, your wishes have been granted. For the 1/2 of you reading from west of the pond, we'll closed-caption the queen's grammar so you can follow along. For the remaining 1/6 of you in the Asia/Pacific region, our global coverage is expanding.

In the first of his dispatches, Dick sets the scene in Britain at the Embedded System Show (ESS).

Also this week, Embedded Technology Journal is excited to be joining Journal Forums (www.journalforums.com). Journal Forums gives you a chance to sound off in public with your opinions on our articles as well as on embedded design topics in general. After you post your feedback and questions on Dick Selwood's "Embedded Britain?" - stop by and make your opinion known on our first weekly reader poll - "How do you feel about trade shows?"

Thanks for reading! If there's anything we can do to make our publications more useful to you, please let us know at: comments@embeddedtechjournal.com. If you'd rather sound off in public, please post your comments or questions in our new Journal Forums.

Kevin Morris – Editor
Embedded Technology Journal

ANNOUNCEMENTS

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CURRENT FEATURE ARTICLES

Embedded Britain?
by Dick Selwood
Adrift...
Dataquest Dumps Design Automation
Fall Fury
Embedded Announcements Galore
Power Parallelism
Ambric Accelerates Algorithms
Happy Birthday to Us
Embedded Tech Journal Turns One
Soft Core War
LatticeMico32 Opens the Field
Connecting the Camps
Mathworks Bridges System and Hardware Design
Embedded Data Management Grows Up
Encirq Accelerates Data-based Development

JOURNAL WEBCASTS

Embedded Design with LatticeMico32 Open, Free 32-bit Soft Processor sponsored by Lattice Semiconductor

 Speed Adoption of Intel® Multi-Core Processors with VirtualLogix Real-Time Virtualization™ Technology sponsored by VirtualLogix

Harnessing ModelSim Designer to Improve your FPGA Design Productivity sponsored by Mentor Graphics

Optimizing Verilog Coding for More Efficient FPGA Synthesis sponsored by Lattice Semiconductor

Designing 2Gbps Parallel I/O with the LatticeSC FPGA sponsored by Lattice Semiconductor

Lattice's new 90nm LatticeSC family--general introduction sponsored by Lattice Semiconductor

Embedded Britain?
by Dick Selwood

As we all know, Britain is a land of warm beer and poor food. Well, both of those have changed (and the beer was never warm – just served at a room temperature to bring out the full complexity of flavour rather than, as in some other countries, chilled hard to hide the lack of taste). Today Britain is a mix of heritage museum, dynamic economy and, in places, a heaven for food lovers.

So, what are embedded engineers up to in all of this? At the recent ESS (Embedded System Show), Britain's leading exhibition and conference, I talked to a number of the exhibitors to try and get a qualitative overview for what is happening today.

While ESS is a small brother of the ESCs of the US and the even bigger embedded world in February in Germany, it still attracts around 2500 attendees, mainly from within Britain. It provides a good barometer for the general feeling in the industry and for the second year running the barometer was reading "set fair", with the feeling among exhibitors that visitors were working on real projects and coming to the show to find solutions to real problems, not just tire kicking. [more]

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