a techfocus media publication :: August 1, 2006 :: volume IV, no. 05

FROM THE EDITOR

This week, we take a trip back to some of the winners of Microsoft's Embedded Student ChallengE (Why IS that "E" capitalized, anyway?) in a closer look at the challenge offered back by the students - learn to design your embedded systems more efficiently or perish. Without the benefit of boatloads of industry experience, corporate infrastructure, or legacy design components, these students whipped out a sophisticated embedded system design faster than most of us can re-balance our 401K account. Can we industry veterans learn something from the students, perhaps?

Our Journal Jobs website is sporting new features, new jobs, and a host of new opportunities for employers and job seekers alike.  If you haven’t visited www.journaljobs.com lately, stop by and see what’s cooking in the world of technology employment.

Thanks for reading! If there's anything we can do to make our publications more useful to you, please let us know at: comments@embeddedtechjournal.com

Kevin Morris – Editor
Embedded Technology Journal

ANNOUNCEMENTS

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CURRENT FEATURE ARTICLES

Students Throw Down the Gauntlet
Time to Speed Up Your Embedded Development
Electronic Elitism
DAC Divulges Design Tool Dilemmas
DAC Previsited
Dawn of the Design Tool Decade
Going for Speed
Picking Processors for Performance
Environmental Embeddedness
Microsoft Challenges Students Skills
Logic Lockdown
Design Security Part 2

JOURNAL WEBCASTS

JOURNAL WEBCASTS ON DEMAND:

"Designing 2Gbps Parallel I/O with the LatticeSC FPGA" sponsored by Lattice Semiconductor
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Lattice's new 90nm LatticeSC family--general introduction, sponsored by Lattice Semiconductor.
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Students Throw Down the Gauntlet
Time to Speed Up Your Embedded Development

I long ago lost count of the number of years and PowerPoint presentations I have digested containing messages like "system design cycles are getting shorter" and "time to market pressure is increasing." Somehow, though, despite years of shrinking, most electronic product development cycles have changed very little. It's a paradox of embedded system design. As we increase our design efficiency, we seem to add more features and complexity to our systems, causing the design cycle to expand back to our level of comfort, and perhaps laziness. There seems to be a magic number somewhere in the 18-24 month range that captures a vast number of product design cycles. Despite explosive waves of technology and tool improvement, that cycle has remained almost constant for a couple of decades.

A few weeks ago, in our "Environmental Embeddedness" article, we discussed the Microsoft Windows Embedded Student ChallengE, where student design teams were asked to design and develop embedded systems capable of giving something back to the world – preserving, protecting, or enhancing the environment. This week, we caught up with one of the winning teams in order to get more insight into the kind of product development process that could go through marketing requirements definition, specification, development, debug, and testing, even generating the marketing rollout presentation with a new development team, all in a total period of less than six months. [more]

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LATEST NEWS

August 1, 2006

Kozio's Diagnostic Software Speeds Voice Channel Testing

Imagination Technologies Enables Mobile Content Creation Across Widest Range of Platforms; Launches PowerVR Insider SDK 1.9

Integration Announces Silicon DAA Chipset With Analog Interface for IP Telephony, Modem and Line Monitoring Applications

Mentor Graphics Delivers First Hardware/Software Processor Support Package for the ARM Cortex-M3 Processor

PLX Technology to Showcase Its PCI Express Bridging in Emerging Instrumentation Platform; PLX PEX 8311 Provides Local Bus-to-PCIe Bridging in Compact PCIe/PXIe-Form-Factor Kit for Designing Measurement, Automation Systems

July 31, 2006

Zilker Labs Introduces Industry's Most Integrated 3 Amp Power Management and Conversion IC; ZL2105 Complements Existing Digital-DC(TM) Products with Low Power Solution

Wind River Targets Mobile Handhelds and Telecommunications Equipment With the Latest Release of Its Commercial Grade Linux Platforms

Actel Broadens Support for CoreMP7-Based Designs With New SoftConsole Tool

Wind River Contributes Over 300,000 Lines of Code to the Eclipse Foundation

July 28, 2006

austriamicrosystems Extends Its 0.35um CMOS Process Family with Advanced Low Threshold Devices; New Process Module Offers Enhanced Supply Voltage Range and Devices Optimized for Implementation in Battery Powered Applications

July 27, 2006

3M Launches ePassport Readers to Help Detect Travel Document Forgeries; Convenient, Single-Step ePassport Processing Allows Authorities to Focus on Traveler

International Rectifier Introduces Trio of 25V DirectFET MOSFETs

Mistral introduces Blackfin based Hands-Free Car Kit

July 26, 2006

Mentor Graphics and ARM Validate Physical IP for Robustness to Lithographic Variation Using Calibre LFD

GloNav Debuts to Offer the Mobile Device GPS Market the Lowest-Power, Highest-Sensitivity and Fastest Time-to-First-Fix Semiconductor Solutions


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