FROM
THE EDITOR
Next week, we're headed off to Embedded Systems Conference in San Jose. For now, here's our guide to getting the most from ESC (or from any tradeshow, really), even if you aren't going. ESC promises to unleash a torrent of technology this year, and we'll be there to capture all the action, distilling, condensing, and processing it into something you can actually use to impress your boss. Remember, your secret's safe with us.
Thanks
for reading! If
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Kevin
Morris – Editor
Embedded Technology Journal
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JOURNAL WEBCASTS
UPCOMING JOURNAL WEBCAST:
"Designing 2Gbps Parallel I/O with the LatticeSC FPGA" sponsored by Lattice Semiconductor
Join Journal Webcasts' Amelia Dalton as she once again hosts Lattice Semiconductor, this time to talk about how beef up your I/O to achieve the most parallel performance possible in an FPGA today.
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NOW ON DEMAND:
Lattice's new 90nm LatticeSC family--general introduction, sponsored by Lattice Semiconductor.
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ESC Survival Kit
Getting the Most, Even if You Don't Go
Most system designers don't have unlimited travel budgets. In fact, particularly when it comes to tradeshows and technical conferences, the most fortunate of us typically has an allotment of one or two per year. Unfortunately, there are literally hundreds of conferences, tradeshows, symposia, and other organized gatherings of similarly-minded technologists vying for our attention (and budget).
In deciding where to shoot your silver bullet, there are a variety of factors to consider. (Make sure your boss doesn't read this part.) Is the conference in an exciting location? Does it have good parties? Are there excellent restaurants nearby? Does the subject matter of the conference match convincingly enough with your project that your manager can be persuaded to spring for the budget?
There are also smaller, more esoteric issues. (You can let the boss start reading again.) For example, if you're working on high-reliability software in embedded systems for military and aerospace applications, do you want a conference on embedded systems design, or one on software development, or perhaps one on high-reliability engineering? If you choose one too close to what you're working on and too narrowly focused, you're likely to feel just like you're back in your office. No horizon-broadening there. If you pick one that's too small, there aren't likely to be any good parties. That's no good. If you pick a giant-sized one, it may be hard to find anything that actually directly pertains to your project – for your trip report, of course.
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