BusinessWire
April 11, 2008 04:00 AM Pacific Daylight Time

Freescale Presents Solutions for a Greener, Healthier and Better Connected World at Embedded Systems Conference

Embedded Silicon Leader Marks 20th Annual ESC with More Than a Dozen Product and Technology Demonstrations and 15 Workshop Sessions
Embedded Systems Conference Silicon Valley 2008
Booth #616

AUSTIN, Texas--(BUSINESS WIRE)--Freescale Semiconductor is showcasing an array of advanced embedded processors and platforms for the developer community at the 20th annual Embedded Systems Conference (ESC) Silicon Valley. ESC will be held April 14-18, 2008, at the San Jose McEnery Convention Center.

The embedded silicon leader’s booth exhibits at ESC will feature semiconductor products, reference platforms and ecosystem tools designed to help developers work smarter and faster in creating next-generation embedded systems. Freescale’s live demonstrations and technical sessions will explore the latest advances in multicore technology, low-power processing, enterprise networking and security, personal medical products, mobile multimedia and entertainment, industrial control and more.

“The 20th anniversary of ESC provides an energizing forum for highlighting Freescale silicon solutions that help make the world greener, healthier, safer and better connected,” said Henri Richard, senior vice president and chief sales and marketing officer for Freescale. “Freescale offers a wide array of embedded products that are designed to improve automotive fuel efficiency, lower harmful emissions, minimize power consumption in industrial applications and large appliances, reduce the cost and complexity of medical equipment and security systems, and boost the intelligence of networks everywhere.”

What’s new from Freescale at ESC

Freescale is announcing several embedded processing solutions at ESC, as well as flexible ecosystem options:

* ColdFire® processors designed to make it easy and cost-effective to add touch-screen technology to a wide range of liquid crystal display (LCD) interfaces used in industrial applications
* A highly integrated dual-core microprocessor based on Power Architecture™ technology, optimized for a wide range of consumer and industrial applications running on Linux® OS
* An IP camera reference design based on the i.MX27 multimedia applications processor to address the growing video surveillance market as IP network cameras transition from analog to digital
* Flexible package/licensing options for Freescale’s award-winning CodeWarrior™ development tools, now offered in suites designed to help customers get the most from their software investment.

Freescale demonstrates embedded innovations

Freescale is hosting more than a dozen technology demonstrations at its Booth 616. Highlights include:

* Blood pressure monitor featuring Freescale’s MEMS pressure sensors, proximity sensor and Flexis™ series microcontrollers (MCUs)
* Golf swing demo using ColdFire MCU, ZigBee® transceiver and MEMS 3-axis accelerometer to turn a conventional golf club into sophisticated training equipment
* The hit video game Guitar Hero using Freescale 3-axis accelerometer technology to sense the gamer’s movement
* ColdFire LCD processor with touch-screen technology, enabling industrial developers to “add touch” to their human-machine interface applications
* Flexis MCU “Kick Start” development board designed to help speed development of compatible 8-bit and 32-bit embedded applications
* Internet protocol (IP) surveillance camera reference design based on Freescale’s i.MX27 processor technology
* i.MXS home or building automation with Freescale's ZigBee solution driving lamp dimming and still image capture from a video door bell system
* i.MX31 product development kit running multimedia demonstrations in three different OS environments, Windows® Embedded CE, Linux and RTOS
* Symphony™ multicore DSPs demonstrating Dolby® Volume technology that delivers uniform loudness at a very high audio quality level
* IXXAT's latest IEEE® 1588 v2 software running on PowerQUICC® processors, enabling high clock sync accuracy across an Ethernet network
* MPC8572 PowerQUICC processor-based deep packet inspection with Qosmos software and Kaspersky signatures
* A simulation of the dual-core MPC8572 PowerQUICC processor demonstrating outstanding system visibility enabled by Virtutech’s Simics technology
* Network attached storage (NAS) system based on the MPC8379 PowerQUICC processor
* Digital media reference design powered by the MPC5121e multicore processor built on Power Architecture technology

Freescale training sessions at ESC

Freescale embedded technology experts are participating in the following training sessions and workshops at ESC:

Tuesday, April 15

* Eric Gregori, “Working with USB/Ethernet Software for Distributed Sensor Networks,” [ESC-223] -- 8:30 a.m. - 10:00 a.m.
* Clay Merritt, “Design Challenges for Digital Power Conversion,” [ESC-225] -- 8:30 a.m. - 10:00 a.m.
* Ali Poursepanj, “Performance Modeling and Analysis of Multicore SoC Systems,” [ESC-266] -- 2:30 p.m. - 4:00 p.m.

Wednesday, April 16

* Jose Ruiz and Christian Michel, “Read and Write SD Card over USB Using JM60 and Any SPI Module,” Room L -- 8:15 a.m. - 10:15 a.m.
* Toby Foster, Freescale, and Steve Gooch, Wind River, “Making Multicore Work,” Room L -- 10:30 a.m. - 12:30 p.m.
* Michel Christian, “MC9S08QE8’s Low Power Advantages,” Room L -- 12:45 p.m. - 1:45 p.m.
* Rogelio Gonzalez, “Line 6’s New ToneCore Developer’s Kit,” Room L -- 2:00 p.m. - 3 p.m.
* Matt Maupin, “IEEE 802.15.4: Providing the Foundation for Wireless Sensing and Control,” [ESC-343] -- 2:00 p.m. - 3:30 p.m.
* Eric Gregori and Kathleen Jachimiak, “Unleashing the Performance of the i.MX Family,” Room L -- 3:15 p.m. - 6:15 p.m.

Thursday, April 17

* Geoffrey Waters, “Network Node Security: An Architecture for Security and Trust,” [ESC-401] -- 8:30 a.m. - 10:00 a.m.
* Yaron Gold, “Nine Months, Two Companies, One Applications Processor,” [ESC-425] -- 10:30 a.m. - 12:00 p.m.

Friday, April 18

* Robert Oshana, “What is the Real Meaning of Multicore?” [ST-3] -- 7:15 a.m. - 8:15 a.m.
* Robert Oshana, “Performance, Power and Memory Optimization for Embedded Systems,” [ESC-509] -- 8:30 a.m. - 10 a.m.
* Sanjay Deshpande, “Multicore Interconnect Technology: Performance Considerations for Bus and Fabric Approaches,” [ESC-531] -- 10:30 a.m. - 12:00 p.m.
* Asaf Ashkenazi and David Hartley, “Securing Mobile Devices with Platform Independent Security Architecture,” [ESC-541] -- 1:00 p.m. - 2:30 p.m.

About Freescale Semiconductor

Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. The privately held company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale is one of the world's largest semiconductor companies with 2007 sales of $5.7 billion (USD). www.freescale.com.