Freescale Spotlights Advances in Embedded Connectivity and Intelligence at Embedded World

More Than 20 Hands-on Demos of Consumer, Industrial, Wireless, Networking and Automotive Innovations on Display at Freescale Booth

Embedded World 2008
Booth 9-335
Hall 9

AUSTIN, Texas--(BUSINESS WIRE)--Freescale Semiconductor, a leading supplier of embedded silicon, is demonstrating a wide array of products and technologies, from analog to ZigBee® technology, at Embedded World, February 26 - 28. Freescale solutions on display at the conference target a broad range of embedded applications, including consumer and industrial, multimedia, wireless, networking and automotive system designs.

“Freescale silicon and software solutions handle the complexities of embedded designs so that developers are free to innovate and differentiate their products,” said Steve Wainwright, vice president of sales and marketing and general manager, Freescale EMEA. “Our highly integrated semiconductor products and development platforms, showcased this week at Embedded World, help embedded developers reduce complexity and component count, lower cost, improve performance and speed time-to-market.”

Highlights of Freescale’s hands-on demonstrations at Booth 9-335 in Hall 9 include:

* Flexis™ microcontroller (MCU) series of ultra-low-power 8-bit to 32-bit compatible devices
* 32-bit ColdFire® MCUs for USB and Ethernet connectivity in consumer and industrial applications
* PowerQUICC® II Pro and PowerQUICC III integrated communications processors for industrial and advanced networking applications
* Ultra-low-power ARM-based solutions running Windows® CE 6.0 and Linux® OS
* ZigBee and 802.15.4-compliant wireless connectivity solutions
* MEMS-based accelerometers, pressure sensors and smart sensors
* Portable, general-purpose analog power management solutions
* CodeWarrior® software development tools featured on 8-bit to 32-bit solutions for consumer, industrial and advanced networking applications
* AUTOSAR software for automotive body and chassis systems
* Multicore software development using StarCore® DSPs
* IEEE® 1588 clock synchronization on PowerQUICC and ColdFire platforms running IXXAT software stacks

A centerpiece of Freescale’s booth will be a concept car that demonstrates the latest innovations in body electronics, safety systems, powertrain management, telematics and infotainment. In addition, the company will demonstrate a robotic arm control system based on a 32-bit ColdFire MCU, the CAN protocol and an RF interface.

Freescale’s technical presentations

Freescale technology and applications experts are scheduled to deliver nine technical presentations during the Embedded World conference.

Tuesday, Feb. 26:
-- Arthur Mackay, "Moving your networking application from a single core to a multicore device"
10 a.m. - 11 a.m., Session 1: Developing Multicore Systems

-- Dugald Campbell, "Implementing 60730 Home Appliances Safely"
11:45 a.m. - 12:30 p.m., Session 4: Embedded Systems Architecture

-- Gerald Kupris, "Gateways for Wireless Sensor Networks in M2M solutions"
11:30 a.m. - noon, Session 8: M2M communication

-- Ken Terry, "Addressing Real Time Ethernet Solutions with 32-bit Embedded Controllers"
2 p.m. - 3 p.m., Session 4: Embedded Systems Architecture

-- Bo Lin, "Exact Match and Longest Prefix Match Table Lookup Solutions to Multicore Processors"
4:30 p.m. - 5 p.m., Session 1: Developing Multicore Systems

Wednesday, Feb. 27:
-- Gerald Kupris, "A comparison of technologies for Wireless Personal Area Networks based on IEEE 802.15.4"
1:30 p.m. - 2 p.m., Session 13: Wireless Technologies

-- Steven McAslan, "Maximising reuse and minimising development costs through a new microcontroller architecture"
4:30 p.m. - 5 p.m., Session 9: Automotive Solutions

Thursday, Feb. 28:
-- Nigel Dick, "AdvancedMC(TM) Development Boards: Filling the Slots Nicely"
10 a.m. - 10:30 a.m., Session 14: MicroTCA(TM) / AdvancedTCA(R)

-- Craig McAdam, "Signal Integrity Simulation for DDR2 memory on AdvancedMC boards"
2:30 p.m. - 3:15 p.m., Session 14: MicroTCA / AdvancedTCA

About Freescale Semiconductor

Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. The privately held company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale is one of the world's largest semiconductor companies with 2007 sales of $5.7 billion (USD). www.freescale.com