ArcSoft Announces Media Conversion Bundle with ADS Technologies

ArcSoft MediaConverter™ 2 included with Instant Video To-Go™
2007 International CES
South Hall 4, Meeting Room #35279

LAS VEGAS--(BUSINESS WIRE)--ArcSoft, Inc. announced today at the 2007 International CES that ArcSoft MediaConverter™ 2 is being bundled with ADS Technologies’ Instant Video To-Go™. MediaConverter 2 is a powerful all-in-one multimedia file converter that converts popular media formats, such as MP4, MP3, AVI, WMV, MOV, RM, JPG, and TIFF. Instant Video To-Go is the industry’s first hardware-based H.264 conversion solution for PCs. The inclusion of MediaConverter 2 with Instant Video To-Go creates a complete hardware/software solution.

"By incorporating ArcSoft's MediaConverter 2 with our advanced hardware accelerator, we have been able to dramatically reduce the time required to convert video content so that it can be enjoyed on virtually any portable video player including the iPod and PS3," Mike McCoy, President of ADS Tech, said. "There's nothing easier, nothing faster, nothing more affordable available."

“MediaConverter 2 is a simple, two-step conversion process,” said Stéphan Côté, ArcSoft Vice President of Sales. “Including MediaConverter 2 with Instant Video To-Go provides consumers with a better interactive experience with their ADS Tech hardware devices.”

The hardware accelerator incorporated in Instant Video To-Go enables consumers to convert videos for playback on Apple iPods, Sony PSPs, and other portable video players up to five times faster than real time. Together, ADS Tech’s video accelerator and ArcSoft MediaConverter 2 provide a fast, easy solution for converting, enjoying, and sharing multimedia files of all kinds.

ArcSoft MediaConverter™ 2 Key Features:

* Device profiles automate conversion for SanDisk e200, Sony PSP, Apple iPod and more
* Quality profiles allow automatic optimization for higher video quality or more storage
* Windows Media 10 DRM support lets users transfer copyright-protected content to their portable devices
* Microsoft Media Transfer Protocol (MTP) support ensures Microsoft PlaysForSure devices work without any additional drivers
* RealMedia import and QuickTime support

ADS Instant Video To-Go

Featuring the superior quality encoding that has made ADS Tech’s growing line of mobile player accessories so popular, ADS Tech’s new video transfer accelerator provides the convenience of USB 2.0 connectivity in a small, compact device.

Instant Video To-Go is available from leading video dealers, e-tailers and distributors with an MSRP of US$79.95. The external device is compatible with Windows® XP systems and comes with a 6-in. USB 2.0 extension cable, a CD containing device drivers, ArcSoft MediaConverter 2 software, and a quick start guide.

About ArcSoft

ArcSoft, Inc. is a leading developer of multimedia software and embedded solutions for digital camera, PC-peripheral, mobile phone, and consumer electronics manufacturers. ArcSoft offers a full line of consumer-level desktop applications centered on digital pictures and video. Established in 1994, ArcSoft is headquartered in Fremont, California, with regional commercial and development facilities in Europe and the Far East. For further details, please visit us at our corporate Web site: www.arcsoft.com.

About ADS Technologies

ADS Technologies is a world leader in Universal Serial Bus and IEEE-1394/FireWire solutions. Since 1992, the company has introduced high-quality multimedia, networking, and presentation products at consumer-friendly prices. ADS Technologies’ products are distributed by Ingram Micro in the United States, Canada and Europe and are available through OEM private label customers around the world who market ADS Technologies products under their own brand name. For more information, visit www.ADStech.com or call 800.888.5244.