Sunplus mMobile Presents Multimedia GPRS/EDGE SoC Solution at 2007 International CES

Supporting Quad-Band GPRS/EDGE Modem Class 12 with Complete Multimedia Functions Implemented

2007 International CES
Booth #71671
LAS VEGAS--(BUSINESS WIRE)--Sunplus mMobile Inc.("Sunplus mMobile" or "the company"), a subsidiary 100% held by Sunplus Technology, today demonstrates its SPW6400 reference design for multimedia GPRS/EDGE handsets at 2007 Consumer Electronics Show (CES) in Las Vegas during January 8-11, 2007. SPW6400 offers quad-band GPRS/EDGE support with a rich set of multimedia features such as MP3, DSC, game, etc.

Sunplus mMobile’s SPW6400 is a highly integrated SoC solution combining the EDGE technology with high-mature multimedia technology. The SPW6400, embedded ARM9 core, supports quad-band GPRS/EDGE modem function at class 12, DigRF interface, and NAND flash, SD/MMC card and USB2.0 FS. Most unique, the SPW6400 offers a complete set of multimedia functionalities, including camera image processing up to 3Mp, low-power MP3 playback, 64-channel polyphonic ring tone, H.263/MPEG-4 SP codec up to QVGA@30fps, and 2D graphic engine for native games.

“We are proud to introduce the outstanding quad-band GPRS/EDGE SoC solution SPW6400,” said Mr. Yarn-Chen Chen, the president of Sunplus mMobile. “Its superior performance shows our excellent capability of integrating EDGE baseband technology with the Sunplus multimedia processor. Sunplus mMobile’s SPW6400 offers the most advanced and complete multimedia features to enable ODMs, OEMs and brand name companies to optimize their handset designs.”

Sunplus mMobile is showing the SPW6400’s unique features at Sunplus’ booth #71671, Sands Expo, during January 8-11, 2007.

About Sunplus mMobile

Sunplus mMobile Inc. was spun-off from the Personal Entertainment BU and Advanced BU of Sunplus Technology (TSE:2401) (LSE:SUPD) on December 1st, 2006. Inheriting the superior enterprise culture from its parent company, Sunplus mMoblie keeps investing in the R&D of personal multimedia handheld devices IC solutions for PMP, DSC, DC, personal game, MP3/MP4, 3G mobile and other handheld communication applications. We strive to deliver a colorful digi-life by offering our customer high quality and best cost-performance IC solutions. For more information, please visit our website: www.Sunplusmm.com.

About Sunplus Group

Sunplus Group, headed by Sunplus Technology Company Limited established in 1990, is devoted in IC design for electrical consumer applications. Sunplus offers not only IC design but also system solutions to maximize customer’s benefits by differentiating each design. Sunplus’ reusable IPs such as audio/video, microprocessor and digital signal processor technologies are applied to numerous IC solutions for multimedia home applications and ASICs that contributed to our quality life. Due to the expansion of business scope, Sunplus split its BUs into several fabless IC design companies in 2006. The LCD IC business was spun-off into Orise Technology Co., Ltd.; the Controller &Peripheral BU was transferred into Sunplus Innovation Technology Inc.; the Personal Entertainment BU and Advanced BU were spun-off into Sunplus mMobile Inc. The parent company - Sunplus Technology, keeps working on Home Entertainment IC solutions such as VCD/DVD, DVR DVB and LCD TV. For more information, please visit the Sunplus website: www.sunplus.com.