LSI Media Processor Architecture Wins Prestigious CES Innovations Award

LSI Domino[X] Architecture Wins the 2006 International Consumer Electronics Show Innovations Design and Engineering Award for Enabling Technologies

MILPITAS, Calif., Nov. 8 /PRNewswire-FirstCall/ -- LSI Logic Corporation (NYSE:LSI) , the pioneer in media processing technology, today announced that the Consumer Electronics Association (CEA) has selected the LSI Domino[X](TM) media processor architecture as the winner of the International Consumer Electronics Show (CES) Innovations Design and Engineering Award for Enabling Technologies. The Domino[X] architecture will be displayed in the LSI booth #15200 at the International CES, held January 8-11, 2007, in Las Vegas.

Each year the CEA honors the most innovative consumer electronics products with the International CES Innovations Design and Engineering Award. The award has become a hallmark for the best designed products in consumer technology. A preeminent panel of judges evaluates products based on the following criteria: user value; unique and novel features; contributions to the quality of life; and aesthetic and design qualities.

"We are excited and pleased that the CEA has awarded the prestigious International CES Innovations and Design Award to the new Domino[X] architecture," said Umesh Padval, executive vice president, Consumer Products Group, LSI Logic. "The CEA's recognition validates the importance and impact of this new architecture for next-generation consumer electronics and professional broadcast products, as the industry transitions from MPEG-2 to H.264/VC-1."

The Domino[X] architecture is based on many years of experience in providing professional-grade, Emmy Award-winning video compression technology. The architecture has an innovative multi-core media processor approach that is flexible and scalable enough to address high-performance professional codec solutions, as well as cost-sensitive consumer electronics products. Benefits of the Domino[X] architecture include:

-- Optimal balance between hardware and software that enables new
applications at right price points;

-- Robust software that preserves software investment and reduces product
development risk and system-level costs;

-- Encoding, decoding and transcoding of DV, MPEG-1/2/4, H.264 and VC-1
video compression standards and associated audio standards for
interoperability and backward compatibility between products;

-- Transcrypting (content security) to enable content sharing while
maintaining content owner rights; and

-- Patented DVFX(TM) (www.dvfx.com) technologies for high-quality video.

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About CEA

The Consumer Electronics Association is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion, and the fostering of business and strategic relationships.

About LSI Logic

LSI Logic Corporation (NYSE:LSI) is a leading provider of silicon-to-systems solutions that are used at the core of products that create, store and consume digital information. LSI offers a broad portfolio of capabilities including custom and standard product ICs, host bus and RAID adapters, storage area network solutions, and software applications. LSI products enable leading technology companies in the Storage and Consumer markets to deliver some of the most advanced and well-known electronic systems in the market today. More information is available at www.lsi.com.