BusinessWire
March 15, 2006 05:00 AM US Pacific Timezone

msystems(TM) Launches FlashDisc(TM) - a New Flash-Based Media Category; FlashDisc Introduces a New Way of Sharing Data


SUNNYVALE, Calif.--(BUSINESS WIRE)--March 15, 2006--msystems (Nasdaq: FLSH), a leader in smart personal storage, today introduced FlashDisc, a new and promising flash-based storage category marketed in conjunction with its global brand partners.

FlashDisc offers the ubiquitous and simple USB interface, which allows sharing of data on virtually any PC or Mac. With 16 to 32 megabytes packed into an innovative design, people can use FlashDisc to store and share approximately 400-800 documents, 10-20 presentations, 40-80 photos or 15-30 minutes of music.

"With the decline of the floppy diskette as a widely-used storage medium, the megabit growth and increased functionality of our U3 smart drives, people are confronted with an apparently unmet need to easily and affordably share photos, documents and other files with family, friends and work colleagues," said Tzipi Ozer-Armon, general manager for msystems' Retail and Enterprise division. "Anticipating the growing acuteness of this need, msystems is proud to present FlashDisc, an exciting new category poised to radically transform the way people share their data. Together with our global brand partners, we are bringing FlashDisc onto the retail media shelf for this exciting new expansion opportunity."

"In recent market research conducted on our behalf, we have identified an apparently unmet consumer need for small, easy to use, rewritable media with storage density higher than floppy diskettes, but lower than that of personal USB flash drives typically used today," said Noam Kedem, vice president of marketing for msystems. "msystems' FlashDisc is an ideal media for sharing, which meets these requirements and promises an added growth opportunity for msystems, leveraging our flash management expertise, USB flash drive IP, strategic flash supply agreements and established brand partner channels. This new media category is expected to tap into new mass-market segments, educating new users about the smart benefits of flash-based, data storage."

"At msystems, innovation is a way of life," said Dov Moran, president and CEO of msystems. "From TrueFFS(R) to mDOC to mDrive (formerly DiskOnKey(R)), we have certainly invented our fair share of technology. But, innovation for us is not only about inventing technology. Innovation at msystems also means creating new markets and product categories. With this in mind, we developed FlashDisc, which represents yet another example of how msystems keeps innovating to target new and yet untapped revenue streams. FlashDisc is the floppy reincarnated in USB flash drive form. A floppy diskette - made smarter."

FlashDisc will be launched in stores during March and April.

About msystems

msystems has been transforming raw flash material into smarter storage solutions since 1989. From embedded flash drives deployed in millions of mobile handsets to U3 USB smart drives designed for leading global brands, msystems creates, develops, manufactures and markets smart personal storage solutions for a myriad of applications targeting high growth markets. msystems' product lines include:

-- mDrive (formerly DiskOnKey(R)) U3 USB smart drives for personal, portable computing

-- mDOC embedded flash drives for mobile handsets and consumer electronics devices

-- mSIM MegaSIM(R) series high-density SIM cards and mSIM M.MAR(R) series SIM cards and highly secure cards (available both from msystems and its subsidiary Microelectronica)

-- mCard, high-quality memory cards for mobile handsets and digital cameras

-- mTrust (formerly Xkey(R)) end-to-end enterprise access, control and management solution for USB flash drives and other removable media

-- mSSD (formerly FFD(TM)) rugged solid state disks for mission-critical applications

-- mModule (formerly DiskOnChip(R) modular family) modular flash storage for embedded systems

-- mSafe (formerly SuperMAP(R) family) secure hardware and software crypto cores

More information is available online at www.m-systems.com. msystems. made smarter.