BusinessWire
March 02, 2006 01:00 AM US Pacific Timezone

BenQ Mobile Cooperates with Fraunhofer IIS on Multimedia Playback for DVB-H Devices

ERLANGEN, Germany--(BUSINESS WIRE)--March 2, 2006--At CeBIT 2006 BenQ Mobile and Fraunhofer Institute for Integrated Circuits IIS will showcase jointly developed Digital Video Broadcasting Handheld (DVB-H) devices enabling mobile TV reception. The handsets receive multimedia broadcasting services and give a first impression of BenQs forthcoming products integrating DVB-H software from Fraunhofer IIS.

"With Fraunhofer IIS embedded software modules in BenQs DVB-H handsets, consumers can enjoy mobile television anywhere. Content providers will benefit from secure transmission of premium content", says Nikolaus Faerber, Group Manager Multimedia Transport at Fraunhofer IIS.

"Mobile TV is one of the most promising applications in the near future of converging industries. BenQ Mobile invests in DVB-H enabling technology to prepare a commercial mass market in 2007. The integration of the personal video recording functionality will bring maximum experience to our customers and bridge the gap until the DVB-H coverage is completed", comments Clemens Joos, CEO of BenQ Mobile.

DVB-H is a technology to broadcast multimedia content to mobile devices. DVB-H was specifically designed to meet the requirements of portable receivers like low-power consumption and high-error robustness. It combines DVB-T (terrestrial) broadcast technology with the latest generation of MPEG-4 compression algorithms High-Efficiency Advanced Audio Coding (HE-AAC) and Advanced Video Coding (AVC).

The commonality of these codecs with other systems, like the 3rd generation mobile phone standard (3G), allows combined devices to receive high-quality multimedia services over different networks.

For further information, please visit www.iis.fraunhofer.de/amm.

Visit Fraunhofer IIS Hall 9, Booth B36 and BenQ Mobile Hall 26, Booth C32 at CeBIT in Hannover

March 9 - 15, 2006

About BenQ Mobile

BenQ Mobile is an industry leader in wireless communication devices with a high lifestyle appeal. Headquartered in Munich (Germany), the company is one of three business divisions of BenQ Corporation and a trademark licensee of Siemens AG.

With over 7,000 employees worldwide, its state-of-the-art R&D and manufacturing facilities in Aalborg (Denmark), Beijing, Suzhou (China), Kamp-Lintfort, Munich, Ulm (Germany), Manaus (Brazil), Mexicali (Mexico), Taipei (Taiwan), and Wroclaw (Poland), and a strong sales, marketing and service network, BenQ Mobile benefits from its global footprint. BenQ Mobile will leverage complementary competencies and resources in product creation, developing elegant yet exciting devices that enable consumers to further explore mobility